ICBINB / UnbelievaBot with Fabio

It’s in the name: I Can’t Believe It’s Not Butter embraces its legacy of surprise and delight with the “UnbelievaBot” – A one of a kind, laser-powered toaster that can burn any image or message onto a piece of bread. And who better to demonstrate the power of a better breakfast, but Fabio – the brand’s spokesperson for nearly twenty years. Unbelievable? See him, and it, for yourself.