National Kidney Foundation - “LIVING DONOR!” / BBQ

Did you know comedy can save lives? In this first-of-its-kind campaign for the National Kidney Foundation which inspired a massive uptick in engagement on the NKF living donor website (a whopping 49% growth in website traffic in the first month of the campaign’s launch), the campaign uses comedy and features actual kidney donors to connect on a very serious topic and raise awareness about the need for living kidney donors. Personal connections defined the work every step of the way and the unique approach It’s a powerful reminder that humor can deliver more than laughs.